Strategy & market entry
- Develop business plans for quantified sales objectives
- Analyse markets and competitive situation
- Carry out market research
- Validate target market and identify market niches
- Strategic marketing planning
- Advise on effective strategies to adapt products to local markets
- Formulate market entry and sales strategies
- Advise on marketing programs to get the best possible return on marketing investments (with partners)
- Set up international PR program (with partners)
- Develop and roll out multi-channel marketing campaigns (with partners)
Business development & distribution management
- Implement sales & marketing plans
- Develop partnerships and cooperations
- Find and liase with distributors, resellers and agents
- Build up a sales agents team
- Manage distribution in early-stage market entry
- Assist with and support licensing and franchising plans
- Organize road shows and representation at conferences
- Prospecting, lead generation and pipeline building
- Active sales management and execution
Innovation & new product launches
- Business planning for quantified sales objectives
- Carry through feasability studies
- Develop business cases
- Consult on innovation strategy
- Benchmarking
- Brainstorming and idea generation
- Product use cases
- Hybrid new product launches (with test pilots and trial customers)
- Optimize business processes
- Develop partnerships for joint product launches
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